
I had a wonderfully uplifting encounter with the owner of a new low-waste store, The Proper Shopper in Dublin 18, last week. They are only open a few weeks, so brand new, fresh faced and brimming with enthusiasm. If you’re in the area pop down and say hello. Tell Brian Elaine sent you.
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When you hear news reports about Lidl and M&S trialling refill points (see below) you can fear for stand-alone package-free stores, but I don’t. It’s a different market with a different consumer. Small stores can create community in a way that large chains never can.
Which it’s why it’s so important that ecopreneurs don’t stop at sustainability. We have to be sustainable and ……. something, whether that’s sustainable and healthy, or chic, or design led, or inexpensive or whatever your customer values enough to make the effort to travel to you for. Building value-driven relationships with customers is the best investment any business can make.
Of course my USP is being sustainable and incredible sexy! And on that note here’s this month’s planet positive news
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