I often hear the excuse / complaint / declaration that living more sustainably is a privilege. What on earth does that mean? Does it mean that people in crisis haven’t the time or headspace to make changes in their life? Well, duh! I’d hope that people in such situations have the common sense to scroll past posts on how to cook from scratch or mend their clothes until they emerge from their crisis. If it means that sustainability is only for people with lots of disposable income, then bullshit!
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Perhaps this fallacy lies in the misconception that living more sustainably means that you HAVE TO buy organic food and clothing, or HAVE TO cycle everywhere, or HAVE TO grow all your own fruit and veg. Firstly there are no HAVE TO’s in sustainable living, there are simply options – some that will suit and some that won’t. Secondly the supply chain for goods in our over-developed world is so complex that there’s often no way to be 100% sure that one item is more sustainable than another without doing a Life Cycle Analysis (LCA) for each product for each location! When I’m in danger of getting lost in ‘the weeds’ of comparing products, I pull back and focus on what I know to be 100% true; less consumption = sustainable. A mantra that suits this budget conscious citizen very well.
4 Rs: Refuse, Reduce, Reuse and Rehome
Reducing consumption is actually quite straightforward, and quite addictive once you get going! All you need is to live by the 4 Rs; refuse, reduce, reuse and rehome. Firstly refuse any freebies you get offered, reduce the quantity of stuff you buy, reuse what you already own before buying a replacement and rehome what you don’t need to others that do. You might have notice that none of those Rs cost any money, in fact quite the opposite, they save you money.
Personally I’ve found the refuse option easy peasy and if I think someone is going to interpret refusal as an insult I add in the statement that ‘we’re a zero waste household trying to reduce our consumption’. That seems to soften the blow.
Reducing what we buy not only frees up lots of money, it also frees up a lot of time, both in terms of shopping and tidying up! Having less stuff means having less to wash / tidy / dust / store / repair / move. It also makes it so much easier to find things so I spend less time looking for lost items. This R is really crucial when it comes to shopping. Over consumption, even of second-hand goods is unsustainable. Don’t fool yourself into thinking that your 3rd t-shirt purchase of the month is sustainable if it’s pre-loved or organic cotton. Too much is too much, period!
Reuse, for me, is probably the most powerful of these 4 R’s. I was always the type of person that wore clothing and shoes to death. It just seemed wasteful to replace perfectly good items just because some in the fashion industry said they were dated! What is new to me is reusing other people’s stuff. Prior to our journey to sustainability is never occurred to me to wear clothing owned by others, or to borrow something instead of buying it, or to take stuff from skips that were useful to me. In the beginning I was a bit worried about people’s reactions but having estimated that such actions save us €2000 annually that embarrassment has dissapated. It’s a sad state of affairs when the norm in society is to hand over our hard-earned cash to store or dispose of goods that we bought with our hard-earned cash. Remember all that stuff in the bin or skip used to be money!
Rehoming is another R I’m passionate about. There is nothing more wasteful that leaving something sitting in a press or wardrobe unused for years, especially electronics as they go out of date really quickly. Giving something you’re not using, even as a loan, is one of the most sustainable things you can do. Even after refuse, reduce and reuse I constantly have a basket in my hall with items in need of a new home. This is partly because I don’t donate to charity shops. I buy in them and donate money to them, but knowing just how much of the donations end up in landfill I prefer to rehome items to individuals directly. I do make exceptions to my ‘rehoming’ rule. My weight fluctuates quite a bit and so rather than re-buy different sizes when it does I keep hold of clothes from my skinny, fat and middling eras!
I purposely left repair off the list of R’s in this article because unless you can repair something yourself and already have all the tools to do so, repair can be very expensive. It maddens me that this is the case and think we should lobby politicians hard to change it. I do appreciate that repairing something can save you money in the long run but currently I can buy a barely-worn boots in a charity shop for less than €10 whereas re-soling an existing pair costs me €25. That’s not to say that I don’t re-heel and resole shoes, I do, but for someone on a tighter budget that might not be an option.
One of the biggest money saving switches for us was ditching all those proprietary cleaning products. Now we only buy toilet cleaner, washing up liquid, dishwasher tablets and washing powder. Everything else is cleaned with damp rag with maybe some bicarbonate of soda or vinegar. Not only did we save a fortune but my asthma cleared up.
I’ve noticed huge disparities between prices for eco cleaning products and equipment so definitely hunt around for the best value. I’ve seen coconut scourers on sale for €2 in one shop and €4 a few hundred yards up the road. The cleaning products we buy are comparible in price to what you’ve find in Tesco, Dunnes or Supervalu. We tried cleaning products from Lidl and Aldi but they caused breathing difficulties and rashes in our house. Our washing powder by Sonnet is the most expensive item we buy. It’s comparible in price with Persil. When we lived a high-consumption life we wouldn’t have been able to afford this but because we’ve reduced the amount of washing we do, and overall cost of cleaning products we can now. To find out more about how we clean check out my article on Sustainable Ethical Cleaning
Shopping for Food
We’ve become accustom to low-cost food in Ireland. If you don’t believe that it is low-cost just compare the cost of food in relation to salaries in Ireland to other countries. I appreciate that this doesn’t meant everyone in Ireland can afford food, which is a terrible indictment of successive governments in this country. If I was dictator for a day our entire food system would be reconfigured to ensure a reasonable profit to farmers and retailers, at a price that made a weekly shop of healthy food affordable to anyone on the average wage. But I digress, this article isn’t aimed at people who can’t currently afford to feed themselves. They’ve enough stress in their life without having to worry about living more sustainably.
In my experience it is far cheaper to eat healthily in Ireland than it is to eat unhealthily. By that I mean it is far cheaper to buy the ingredients for a home cooked meal, made from scratch, than it is to buy ready-prepared meals or sauces. It’s even cheaper if you reduce the amount of meat in them or cut it out altogether.
Just a note before I leave the issue of food. If you’re regularly putting food that could have been eaten into the bin you can afford to spend more money on it. Believe you me, you will not allow a €20 organic chicken to end up the brown bin.
I will also say that organic or local-grown food or groceries at farmers markers aren’t always more expensive than what you find in supermarkets. If you buy in season you’ll be able to save yourself money at the farmers market and get better quality healthier food to boot.
Shopping for Non-food Items
If you’re on social media you’d be forgiven for thinking that living sustainably requires you to exclusively buy from artisans and independent retailers. Eighty percent of what we buy in our house is from charity shops, most of which started life in high-street stores so my family pretty much looks like every other family in the neighbourhood. The only difference being is that we’ve generally paid a tenth of the price my neighbours have for their clothes. If you’d like to have a go at this check out this list of second-hand stores and websites in Ireland
If we do need something specific or new we always try to buy from makers directly, then from independently-owned local stores, but sometimes the budget won’t stretch that far and I have to buy a ‘less-bad’ item on the high-street. That’s not to say that independent stores or makers are always more expensive. You’d be surprised at how competitively priced some suppliers can be, so always take a look.
In some areas though it’s just not feasible for me to go the route of maker / independent store. Take kids clothes for example. I really can’t afford to pay €50 for organic pyjamas that my children will only get 6 months wear out of. I would consider investing in them as Christmas presents if there was a healthy resale market but I’ve really struggled to sell on second-hand kids clothes in Ireland. For this reason I still do quite a bit of shopping on the high-street. I know that buying from non-Irish retailers isn’t as good for our economy as buying from Irish companies so if the sale price in an independent retailer is <30% of the high street and it’s long-lasting item, and I can afford the difference, I’ll generally pay the extra.
I will add that buying more sustainable / ethical options on the high-street isn’t without its benefits. An order for organic cotton from a boutique label is fantastic, but an order for organic cotton from a fashion chain can have hugely positive knock on effects. Every time you buy a ‘better’ version of a product in a high-street store you’re saying ‘yes please’ to more of this and that ‘vote’ translates into more orders of the same. Is it ideal to be buying items shipped from across the world and made by people living below the poverty line? No, of course not, but life isn’t ideal, and we’re just doing the best we can with what we have.
On my travels of the high street I’ve spotted a few positive moves by some brands / stores. Some are accessible at full retail price but for some I’d be waiting for sales or buying second-hand.
- Aldi – stainless steel lunch boxes (special promotion items)
- Lidl – organic cotton bedlinen and clothing for adults and kids (special promotion items), also does well priced recycled toilet paper
- Tesco – does well priced recycled toilet paper
- M&S – clothing and homeware made from organic cotton and recycled materials
- H&M – clothing and homeware made from organic cotton and recycled materials
- Fat Face – organic cotton clothing, underwear and shoes
- Name IT – organic cotton clothing and underwear for kids, and some garments from recycled materials
- Mango – organic cotton clothing, pyjamas and underwear for kids and some garments from recycled materials
- Northface Clothing – sell refurbished clothing from their website
- Wrangler – sell garments made with some recycled denim and dyed with less water (indigood range)
- Patagonia – A b-corp selling bags and clothing from recycled and organic materials. They also offer repair service of their garments in store.
- Timberland – sells shoes and clothing from recycled materials.
- Schuh – sells a Converse shoe made with recycled PET from plastic bottles. They also give a €5 voucher for old shoes in any condition.
- Nike – now selling trainers made with 50% recycled content.
- Cos – organic cotton clothing and underwear and clothing, swimsuits and underwear from recycled materials. They also have a website where they sell pre-loved versions of Cos clothing
- Barefoot footwear brand Vivo now sell pre-loved shoes via the website Revivo
- Tumi – recycled bags made from post-industrial fabric scraps collected from factory floors
- Samsonite – have a range of bags partially made from recycled PET bottles.
- Irish company Sportshouse and global brand Jansport both offer lifetime guarantees on their bags.
- Eastpak – sell two ranges of bags made from recycled polyester with vegetable tanned leather trims. They also offer a 30 year warranty.
- The Great Outdoors gives you a discount on new kids wetsuits when you return one of their to them.
If I’ve missed any out please let me know in the comments. One great tip mentioned in the comments is to buy kids clothes a few sizes ahead. Like them I’ve found by rolling up the ends of trousers and sleeves a child can wear a garment for up to 3 years. I would also suggest avoiding gendered or themed clothes when buying new if you can. It can really helps with hand-me-downs to other kids.
Because we reduce the amount of waste we create, have a compost bin and rehome as much as possible our waste bin charges are about a 1/3 of our neighbours. Currently we spend about €100 on bin charges and I’m eager to get that down further.
We recently switched to a 100% renewable electricity company Bright Energy, which also turned out to be one of the cheapest electricity providers on the market, renewable and not!
We have an electric car, and although it was an expensive purchase, even second-hand, it’s saved us a huge amount of money in terms of fuel and tax. An electric car won’t suit everyone and not owning a car is far more sustainable than owning an electric one.
Also what with insurance and repairs, having a car is an expensive business. So one way to save yourself a fortune is to forgoe owning one and to use liftshare and car share services. To find out more read my article on How to Avoid Buying a Car
If you are thinking of buying an electric car read my review of driving an electric car.
If you’re in the mood for some instant gratification I’ve previously written a lovely list of free and easy steps to sustainability . There’s a few steps in there for you to tick off without even getting up from your seat!
Another useful guide is my article on How to Avoid Buying Stuff
That’s all for this week peeps. Take care, chat soon.