Sustainable Ethical Menswear 2022

Recent research at Utah State University indicates that American and Chinese men resist ‘green’ behaviour because they see it as unmanly. As if caring for our home and wanting it to exist for our children and our children’s children is wimpish! Well I think men in Ireland are more enlightened and more comfortable in their sexuality than this research would suggest, but I do think that they tend to be – what would I call it? – energy-efficient. Now I know this is a huge generalisation but I’m going to say it anyway, in my experience men tend to prioritise convenience over most other considerations. If something is too much hassle it just doesn’t happen. So please do me a favour; forward this article onto all the men in your life, and ask them to forward it onto their friends. The aim of this website is to make it easier to live sustainably in Ireland. Lets spread the word.

Nothing mentioned in this article has been sponsored. It’s all just my own personal opinion.

Eco Clothing Brands
There are tons of eco clothing brands around the world so I’ve decided to focus on Irish or European companies or brands that can be bought in Ireland or Europe.  As always the definition of ‘sustainable’ and ‘ethical’ is open to interpretation so I’m listing all relevant information so you can make the choice that suits your values best. I’ve also compiled a separate article on the sustainability / ethics of the most popular fibre types.

This article only list ‘general’ clothes. You’ll find sports brands listed in my article Sustainable Ethical Yoga, Active & Leisure Wear


organic Irish sweaters

Pure Clothing is an Irish brand offering certified vegan unisex sweatshirts, hoodies, shorts and joggers made from certified organic cotton and recycled polyester in Fairwear and Wrap certified factories. Their clothing is embroidered using wind power in Mayo. Their clothing labels re recycled polyester stitched with organic thread, and their packaging includes recycled tissue paper printed with soy-based ink, boxes is made from recycled card printed with water based ink and product information printed on seed paper. Sizes XS-XL.

eco mens clothing in Ireland

Sustywear makes sweatshirts and t-shirts from GOTS and OCS certified organic cotton and GRS certified recycled polyester in factories with Fair Wear™ / SA8000 and Peta Vegan accreditation. Their garments are also OEKO – TEX certified as being free of harmful chemicals. They operate a ‘print on demand’ model, reducing the potential for waste. Sizes XS to XXL

Navy top with embroidery detail

Grown, an Irish company that make t-shirts from Tencel and organic cotton, and plant a native Irish tree for every t-shirt that they sell. They make t-shirts from Tencel and organic cotton and they plant a native Irish tree for every t-shirt that they sell. They donate 1% of our annual sales to help protect the environment and to celebrate Earth Day they planted 150 indigenous Irish trees on the grounds of Ballinlough Castle in collaboration with the Body & Soul festival. They do XS to XXL sizes

Fresh Cuts Clothing

Fresh Cuts is another Irish owned ethical clothing brand offering garments for men and women in cotton, organic cotton, bamboo, recycled cotton and recycled polyester and rayon. They claim that all of their suppliers are focused on socially responsibility with a zero tolerance policy with regard to child labour, forced labour and excessive working hours, and some of their suppliers of Fair Wear Foundation, an organisation set up to uphold these policies. They also have the GOTS logo for organic cotton and the Soil Association’s Organic logo on their website. You can buy their clothing online or in their store in Dublin 2. They stock sizes XS to XXL sizes. They also sells clothing from other ethical brands including Armed Angels, Dedicated, Mud Jeans, Monkee Jeans. You can also buy some of their garments in The Design House in Crow St, D2

Due South are a new eco clothing brand on the Irish scene – spotted by me at Bloom 2018. They make t-shirts, hoodies and sweaters from organic cotton, recycled cotton and recycled post-consumer (very important) PET. The garments made from recycled PET are blended with offcuts from organic cotton. This is a great use of the organic off cuts but blending fibres currently makes the final fabric un-recyclable, which is a pity. Their t-shirts are printed by hand in Ireland. Sizes XS – XXL.

Attention Attire made clothing from discarded tents and camping gear. Sizes XS – L.

upcycled polymide spotswear

Wear Fianna make garments from upcycled polyamide and they plant a tree for every order made. I asked if their material was post or pre-production and they weren’t clear. Sizes XS –2XL.

recycled rash tops

Rashr make short and long sleeve tops from recycled materials. Sizes XS – XL.

Irish organic hoodies

Dublin-based Skerries Screenprinting print their own designs on organic and fairtrade sweaters, t-shirts, polos and hoodies. I believe they’ll also print onto your own t-shirts if you bring it along to Skerries market. Sizes S – L.

eco clothing Ireland

Zizo in Waterford sells joggers, t-shirts and hoodies made in a Fairwear factory from organic cotton and recycled plastic marine waste, which they print with toxin-free water based inks. They also donate to an environmental charity with every purchase. Sizes XS – XXL.

Organic Irish Clothing

Nah Store offers organic cotton casual wear made in Portugal printed with graphics by designers in Ireland. Size S – XL.

organic cotton tshirts in Ireland

All of Hairybaby‘s unisex t-shirts are Peta approved vegan and made from 100% GOTS certified organic cotton and comply with the Oeko Tex Confidence in Textiles Standard 100, which tests for certain toxins. Their main factory is Fairwear accredited and their digital based printing methods uses no water, is energy efficient and creates no waste. The dye they use is free of heavy metals, formaldehyde and Alkylphenol Ethoxylates and said to be 100% biodegradable. Also being a print-to-order business they minimise deadstock. They also use plastic-free packaging when mailing out orders.

Patagonia jacket

Patagonia is a high-street and online outdoor clothing company that sell clothing and accessories made from recycled soda bottles and organic cotton printed with PVC- and phthalate-free inks. Sizes 6 – 22.

On their website they give details on how they work with factories and mills to ensure ethical work-practices, good working conditions and processes that are less harmful to the environment. They say they are particularly invested in protecting migrant workings and guarding against child labour and human trafficking. The company also gives 1% of their sales to support environmental organizations around the world.

In an effort to help people move away from the idea of disposal fashion Patagonia launched their ‘Worn Wear’ campaign. They believe that one of the most responsible things that a company can do, is  make high-quality stuff that lasts for years and can be repaired, so you don’t have to buy more of it. The ‘Worn Wear’ program celebrates the stories behind clothes, keeps gear in action longer and provides an easy way to recycle Patagonia garments when they’re beyond repair. Patagonia employs 45 full-time repair technicians at our service centre in Reno, Nevada, which completes about 30,000 repairs per year. They’ve also teamed up with iFixit to create care and repair guides so customers can repair themselves.

Natterjack Whiskey’s merchandise is made from 60% pre-consumer recycled organically grown cotton and 40% post-consumer recycled polyester. Sizes S – XXL

Swedish brand Nudie Jeans, which can be purchased in Brown Thomas in Dublin, offer free repair of their jeans for life

US brand G-Star, which is available to buy in stores in Ireland make some garments from organic and recycled fabrics. The garments made with recycled fibres are generally a blend which, given current recycling technology, are not recyclable at the end of their life.

Northface Clothing have started to sell refurbished clothing from their website. Click the link to learn more.

Timberland now offer mens clothing made fully or partially from recycled plastic.

Wrangler are now selling garments made and dyed with less water and with some recycled denim under the brand indigood.

Irish Stockists of Sustainable BrandsOh My Gum in Galway stocks clothing by Thought, Armed Angels, People Tree, Kite and Frugi, Armed Angels and Sea Salt.

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Get access to the full listing of men’s clothing, swimwear and underwear brands, along with access to all of my other shopping guides. This website is updated weekly with new brands, businesses and research.

If you can’t buy other garments second hand check out my other listing of Sustainable Ethical Clothing & Accessory Brands


Published by Elaine Butler

I am a circular design consultant helping manfacturers prepare for the circular economy

4 thoughts on “Sustainable Ethical Menswear 2022

  1. For synthetic free European skiwear that will put a serious dent in your wallet you can look at: – they have high tech water resistant anoraks and ski trousers in cotton with wool lining (some jackets seem to have a nylon blouson and some have coyote fur trim but others are just cotton and Swiss wool and they are made in Europe. We can’t afford them at the moment but they might be good for others.

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